Mon. Oct 3rd, 2022

Renowned For Sound

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Single Review: Rizzle Kicks – ‘Lost Generation’

1 min read

Being so young, if anyone should know about the upcoming generation, it’s the 21-year-old duo Rizzle Kicks. Sadly, they think it’s a Lost Generation according to their latest track, which goes into the effects of mobile phones and reality television on kids these days and their empty consumer driven lives. But despite the gloomy subject, Lost Generation has a great sound.

RizzleKicksLostGenerationThe single has a relaxed, lazy vibe and is in the same ballpark as their other chart toppers – Down with the Trumpets, Mamma Do The Hump and When I Was a Youngster, mixing a jazzy riff with banging rap verses and that indicative melodic singing echo. It’s a sound that propelled the duo’s first album Stereo Typical, released in 2011, to platinum, and when you’re onto something, better stick with it.

Lost Generation is the first single from the English duo’s upcoming second album Roaring 20s. The most interesting thing about this track is Rizzle Kicks’s collaboration with the work experience initiative GoThinkBig, which meant that 150 people between the ages of 16 and 24 helped to make the video for the single. This is a great way of providing young people a leg up into the industry, and is super-exciting that Rizzle Kicks want to support the initiative.

Buy ‘Rizzle Kicks – Lost Generation’ from Amazon