If you’re between the ages of 15 and 35, you’ll have fond childhood/adolescent memories of Britney. The Baby One More Time pigtails, the Toxic air hostess uniform, and the interplanetary romance of Oops!… I Did It Again, Spears could do no wrong with her perfect brand of pop music shooting her to the top of many a singles chart worldwide. She was the teen idol of the turn of the millennium.
Over 10 years later, The Princess Of Pop is still going strong (despite her well documented hurdles along the way); she sprung back onto the playing field in 2008 with the release of Womanizer, and then again in 2011 with dance mega-hit Til The World Ends. Forthcoming single, Work Bitch, is far more closely related to will.i.am’s 2012 club anthem Scream & Shout on which Spears featured, which is apt, seeing as he appears to be returning the favour of their working relationship by producing Spears forthcoming eighth album, and similarly it fails to be quite as satisfying as any of her earlier material ever was. It is repetitive, with a simple beat and often painful lyrics (‘You want a Lamborghini? Sip Martinis? Look hot in a bikini? You better work bitch!), with Spears channelling that unusual accent previously seen on Scream & Shout that managed to be a little bit… odd.
However – when the clock ticks towards the 3 minute mark, things get far more interesting; the beats and synths mutate and grow into a bundle of pent up energy striving to be released, before the climax hits, and all goes wild! Work Bitch is by no means Spears’ best work, and I doubt it will stand the test of time, but it will definitely go down a treat in the club!
::: covering reviews and interviews for the latest music releases on RenownedForSound.com