Epic Records and The Estate of Michael Jackson announced today that ‘A Place With No Name,’ the new single from this year’s critically acclaimed, chart-topping Michael Jackson album XSCAPE, has made history when it premiered on Twitter.
The short film was tweeted through @MichaelJackson handle, allowing the Twitter universe to be able to view the video within a tweet.
For New York City Michael Jackson fans, ‘A Place With No Name’ was shown on the Sony jumbotron screen in Times Square at the very same moment.
Throughout his entire career, Michael has always stood on the cutting edge of groundbreaking technological advancements. With ‘A Place With No Name’ as the very first music video to launch through Twitter, he continues to set the pace of pop culture and music yet again.
Michael re-envisioned America’s 1972 classic ‘A Horse With No Name’ to convey a narrative following a man whose car breaks down and is led by a mysterious woman to a utopian place where “no one is in fear” and “no people have pain”. It was a collaboration with Elliott Straite [Dr. Freeze] done in 1998 at Record Plant Recording Studio.
The beautifully shot short film, directed by iconic award-winning director Samuel Bayer, whose credits include seminal videos from Nirvana and The Rolling Stones, has been created by followingMichael’s overall vision for short films which tell the song’s story, in this case, of a man enticed into a magical “place” by a mysterious woman. The short film also includes outtakes and behind-the-scenes footage of Michael shot during the production for ‘In The Closet’ short film, which have been kept in the vault since 1992.
Upon its May release, XSCAPE reached #1 in 52 countries and went Top 5 in 87 more territories. In the US, it debuted at #2 on the Billboard Top 200, simultaneously landing at #1 on Amazon and Spotify. The album’s first single, ‘Love Never Felt So Good,’ a duet by Michael Jackson and Justin Timberlake soared to the Top in the U.S. and achieved 17 #1 and 67 Top 5 positions around the world. The single also made for Michael’s highest Billboard chart debut since 1995 and fourth highest ever at #20 as his 49th smash hit.
The album also generated his 50th top 10 Billboard chart with ‘Slave To The Rhythm’ making Michael the first artist to ever have a Top Ten hit in each of six consecutive decades.
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