Rude is the debut release from Magic!, a group led by the Grammy award winning songwriter and producer Nasri Atweh. As one half of The Messengers, a writing/production partnership with Adam Messinger, Atweh has been a creative force behind tracks from names such as Justin Bieber, Chris Brown and Christina Aguilera. As is perhaps to be expected then, Rude is just a bit of light-hearted fun.
The track plays with a quasi-reggae kind of feel and tells the story of a man who asks a girl’s father for his marriage blessing, but is rejected. And so he laments: ‘Why you gotta be so rude?’ The song is an interesting mix of feelings. There is a certain sorrow in Atweh’s voice, but the inherently uplifting and somewhat comical nature of reggae music gives the track an automatic resilience to any kind of hardship described in the lyrics. The singer goes on to suggest that, despite the father’s objections, he will ‘marry that girl, and we’ll be a family’, and this inclusiveness, in spite of the father’s ‘rude’-ness, sits nicely with the peaceful and jovial groove in the tune.
‘It’s fun, soulful, easy, and you know the hook right away’ is how Atweh recently described Rude in a press release, and I can’t disagree with him. It doesn’t take much for the melody to latch onto your mind, and as such it’s easy to imagine the track finding favour amongst pop-loving audiences and the radio stations that feed them.