Olly Murs has gotten a reasonable foot in the door since coming runner-up on the 2009 edition of the British edition of ‘X Factor’, which gave Olly the platform to have churned out 4 albums thus far, that have since provided numerous radio played singles such as, Troublemaker ft. Flo Rida, Dear Darlin, Up ft. Demi Lovato and Wrapped Up ft Travie Mccoy. So with another album bubbling in the works, it’s only appropriate that Olly releases a new single, and that single goes by the name of, You Don’t Know Love.
You Don’t Know Love. A pop synth breakup anthem. The main query I hold with You Don’t Know Love is the pace of the song. It takes 1 minute and four seconds for the first chorus to come in, which isn’t unheard of, but generally you will find with pop songs, especially radio hits, that the chorus will usually come in around the 40-second mark. This extra 24 or so seconds with the verse/pre-chorus I find really lingers. The chorus is definitely climatic and punchy enough no doubt, and it has what you’d need for it to be a radio played single. It just takes a while to get there straight off the bat. I can just imagine certain first-time listeners becoming impatient and changing the radio station before it even hits the right hook of a chorus.
Timing aside, the chorus is worth the wait. With its jaded lyric, buzzing synths and layered harmonised vocals it delivers its statement with enough certainty to have you humming, “You don’t know love, you don’t know love, you don’t know love!”. While this one phrase is lyrically placed in the context of not knowing love till it hurts you, it is delivered in a way that makes that one line feel like it is also a direct message to the person who inflicted that pain. And who hasn’t ever wanted to inform an ex of their lack of understanding of love, with the stinging line, “You Don’t Know Love“?