Feature: Transforming Low-Budget Music Videos into Artistic Statements
4 min read
Creating high-quality and professional-looking productions no longer has to be a difficult task. Nor does it need to be an activity that requires professionals or those who have mastered their craft. Almost anybody with the right equipment can produce a music video that is able to create an artistic statement.
Technology has played a huge role in transforming the process and making it more accessible to everybody. Most have access to a smartphone or tablet due to how much they have proliferated the market. These devices have apps that can be downloaded that provide a professional studio-like experience. At the same time, people who use a laptop or PC can also access software that can produce music videos that would be accepted in the same way a professional shoot would.
With the availability of these programs, users are now able to create low-budget music videos and turn them into artistic masterpieces. They no longer need to have a bottomless budget for expensive shots, nor do they need to hire someone else to do all of the editing.
Starting with a brainstorming of an original idea, can help a low-budget music video to be crafted into an artistic statement. The development of the video will be easier to do, as it will be easier to know what the end objective is. With a clear aim in mind, there will be a greater likelihood of getting the right shots and edits, thus allowing for a quality production to be formed. A clearer idea can also help to build the video in terms of its visuals, as well as the message that is trying to convey.
Once the idea has been finalized, the story of the music video can be created. This is where those who are creating the video can start to get their creative juices going and begin to transform the product that they have managed to create into a masterpiece.
In order to make things look as professional as possible, access to the right equipment is needed. As mentioned, there are apps and software that can be downloaded, which is particularly useful during the post-production phase. Smartphones are now extremely powerful devices and come equipped with incredible specs, such as cameras with a high megapixel count allowing them to capture the sharpest videos. These devices are not as expensive as specialist equipment at times, which makes it possible for most to be able to shoot the action that they want to incorporate into their video.
Once everything has been shot, it is time to start working on bringing the video to life and making it look professional. Creators can use Premiere Pro templates to help them improve the overall quality of their shots, as they are able to provide an accomplished look to the footage. Additionally, they can be user-friendly, thus allowing people of all abilities to be able to transform their music videos into an artistic statement. The post-production process can also allow users to edit their shots, enhance certain aspects, and add effects and transitions to give them a more polished finish.
There is a huge importance on attention to detail, with everything under scrutiny, even as a low-budget video. Lighting, angles, colors, and the editing of the music video can and will be judged by those who view it and those produced with the highest quality will only ever be considered to be the artistic statements as the audience will be unable to see where corners have been cut.
Once this stage has been completed, it will be time to release the video to the global audience. Individuals will likely opt to release it on a video-streaming site like YouTube or on social media platforms and hope that it goes viral. In order to achieve this, though, they will need to devise marketing strategies and promote it regularly.
Creating a low-budget music video no longer has to look like it was shot unprofessionally. Technology has made it even easier to create a polished and accomplished product and one that can rival the very best in the industry on a budget that is perhaps more friendly to the everyday person.
::: RenownedForSound.com’s Editor and Founder –
Interviewing and reviewing the best in new music and globally recognized artists is his passion.
Over the years he has been lucky enough to review thousands of music releases and concerts and interview artists ranging from top selling superstars like 27-time Grammy Award winner Alison Krauss, Boyz II Men, Roxette, Cyndi Lauper, Lisa Loeb and iconic Eagles front man/songwriter, Glenn Frey through to more recent successes including Newton Faulkner, Janelle Monae and Caro Emerald.
Brendon manages and coordinates the amazing team of writers on RenownedForSound.com who are based in the UK, the U.S and Australia.
