The Rise of Après-Ski Music Culture
3 min read
The ski holiday is an unshakeable tradition for many of us, and an unmitigated joy many more of us are yet to discover. Indeed, winter holiday trends are once again shifting, with ski holidays at the core and with a whole new cultural landscape to look forward to.
Many are initially put off by the idea of a ski holiday by virtue of the pastime’s sportier nature. But in today’s ski-resort landscape, skiing is certainly not the only thing on the menu. There’s a richer culture to the ski scene, part of which we’ll be looking at today – that part being, more specifically, the music culture which goes hand in well-gloved hand with après-ski pursuits.
Origins And Evolution Of Après-Ski Culture
First, though, it’s important to look at where exactly the term après-ski came from. The term, which literally translates to “after skiing” (what else?) originated much more recently than the entrenched usage of the term may suggest; it emerged from the Alpine ski scene in the 1950s, though the post-skiing celebrations it describes have 19th century origins.
Where, in the 1800s, skiing would naturally be followed by a stiff drink and a good story, by the 1950s culture, taste and expectations had changed considerably. Après-ski being French, you can imagine how ‘50s France influenced the evening activities of skiers!
Music And Partying As Part Of The Slope-Day Experience
As taste and culture continued to evolve, après-ski became more than “what happens after skiing”; it became a phenomenon of its own, a sub-culture with its own cultural language, with global presence, and with a sense of freedom that enables skiers to enjoy their day with greater fullness than a simple ski slalom would provide.
Après-ski is a day-long happy hour, functionally a festival with resort bars, music venues and DJs all contributing to a convivial, collaborative vibe. What used to be just drinks and chat is now a full-blown entertainment experience, as much a part of the holiday as the skiing itself.
Global Variations And Destination-Specific Music Culture
Global as après-ski traditions are, different regions still interpret après-ski and music differently. In the Austrian Alps, you’re more likely to find rowdy beer-and-singalong bars echoing the traditions of the country; in French resorts, sophisticated slopeside DJ terraces; and in Japan, the onsen-and-live-music mix you won’t find anywhere else. Wherever you go, and whichever cheap ski holidays you’re lucky enough to bag, you’ll find a unique après-ski that feels just as homely as any other.
Why Music Events Matter As Much As Skiing (For Many Visitors)
Of course, there are those that ski simply to ski. The sport is the sport, and the après-ski an optional extra. But for many, this is the heart of the ski holiday; it’s a socialising hub, for you to foster friends that share your interests. It’s also a beautiful way to rest up after a big day on the slopes. It’s very deep, and also not altogether deep at all. Music brings energy, life and love – and what do you ski for?
::: RenownedForSound.com’s Editor and Founder –
Interviewing and reviewing the best in new music and globally recognized artists is his passion.
Over the years he has been lucky enough to review thousands of music releases and concerts and interview artists ranging from top selling superstars like 27-time Grammy Award winner Alison Krauss, Boyz II Men, Roxette, Cyndi Lauper, Lisa Loeb and iconic Eagles front man/songwriter, Glenn Frey through to more recent successes including Newton Faulkner, Janelle Monae and Caro Emerald.
Brendon manages and coordinates the amazing team of writers on RenownedForSound.com who are based in the UK, the U.S and Australia.
