Brand J.Lo ain’t looking so hot lately. Despite completing a successful world tour in 2012, receiving Billboard’s Icon Award earlier this year and ‘Jennifer Lopez’ getting a healthy flow of acting and production work, Jenny from the Block’s music career is starting to fizzle. The first two singles off eighth studio album A.K.A. have flopped and as a result, it is as if J.Lo has realised that all she has left to rely on are her famous ASSets. No wonder she watched Nicki Minaj’s recent derriere-focussed live performances of Anaconda so intently.
J.Lo has jumped onto the bottoms-bandwagon with third single Booty. There is no more Pitbull. Instead, there is rapper-of-the-month Iggy Azalea.
The backing track is influenced by the military-feel of Beyonce’s Run The World (Girls). It features an admittedly hooky Arabian-influenced synth riff, thin handclaps and absurd bubbling noises that bring back that nightmare that was Nicki Minaj’s idiotic Stupid Hoe.
J.Lo’s vocals are processed within an inch of their life, reflecting none of the spice in her energetic live performances.
Lyrics like ‘she got the boom’, ‘shake that’ and ‘you gotta touch her’ are so thought provoking that you can imagine what Drake was contemplating as ‘The Thinker’ in the Anaconda video. And let us not get started with that ‘chorus’ of ‘big big booty’.
Despite Azalea’s competent, rhythmic delivery of her verse, J.Lo has already rubbed her rear end into our faces. Do we really need to hear lines like ‘pop dat’ and ‘big fat b’?
Booty is a tacky tie-in into the big butt trend. J.Lo claims that you will have the ‘time of your life’. That is 3 and a half minutes of your life gone forever. Then again, this song is great after a few drinks. No one sober would in their right mind would want to be caught hearing, let alone twerking or singing to this travesty.