(U.S) Boy George needs little introduction. With a career spanning over 30 years, he first shot to international stardom in the 1980’s as the front man of one of the UK’s biggest exports of the 20th Century, Culture Club. A multi-racial band, with an openly gay front-man, Culture Club was ahead of the curve and went on to become the first group since The Beatles to have three Top Ten hits in the United States from a debut album alone. With 7 Top Ten U.S singles under his belt, and continued success as a solo artist — over 150 million records sold with top 10 hits in every country — Boy George aka George O’Dowd is without doubt a living legend. He’s also one of the first true unapologetic innovators in the music world and of our time.
George is also a hugely respected house DJ, playing for twenty years and continuing to DJ successfully in clubs all over the world. However, it is his new album ‘This Is What I Do’, that reinforces his first true love, writing and singing.
‘This Is What I Do’ was written by George and longtime writing partners John Themis, Kevan Frost and Richie Stevens (Soul II Soul, Tina Turner, Culture Club). The album features collaborations with the legendary producer Youth (Siouxsie & the Banchees, Primal Scream, The Orb, U2, Depeche Mode), as well as a string of stellar guest musicians including DJ Yoda, Kitty Durham (Kitty Daisy & Lewis), Ally McErlaine (Texas / Red Sky July), MC Spee (Dreadzone) and Nizar Al Issa, many of whom will perform as George’s band on his live dates.
“I wanted to make a baggy album, not overproduced and I think I have achieved it. I was listening to things like ‘Beast Of Burden‘ by The Stones, and I had my head most definitely in the 70’s… I was also writing from a happy place. This time, no ex-lovers to get revenge on. For me ‘Bigger Than War’ sums up the tone.” Says George of ‘This Is What I Do’.
An exclusive Deluxe Edition of ‘This Is What I Do’ will be released on George’s own imprint ‘Very Me’ Records via Kobalt Label Services and will be available in all physical retail, digital download and streaming services from March 25th.